It's Literacy Day, and We're Here to Support Room to Read

 


For nearly a year now, Twitter has been working closely with Room to Read, a fantastic non-profit that extends literacy and educational opportunities worldwide. Tomorrow, September 8 is Literacy Day, and in commemoration we have created a great microsite on Twitter (through our Hope140.org hub for causes).

The coolest part of the site is a fantastic widget we built that scrambles a tweet to make it illegible. Send the illegible to your followers, they'll wonder what it says, and they'll click back to our literacy microsite to find out. Result? Awareness spread about an important cause.

Cool, no?

Here's how it works:

You go to our literacy microsite and tweet this message to your followers:

(download)

 

They click on the link to come back to our literacy microsite. They then see that the scrambled tweet really means this:

 

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